The Diesel project

At a height of 150 metres at the heart of New York, users have to make their way along a ledge and take a perfume bottle out of the wolf’s mouth. The campaign is deployed all over the world in shopping centres.

The brief / the challenge

For the launch of the perfume “Only the Brave”, Diesel and his agency 84 wanted to highlight the new perfume bottle while illustrating the brand’s slogan: Only the Brave.

The BackLight response

Only The Brave HIGH turned into a 5D experience.

A dizzying experience with a large number of haptic elements providing an immersive experience, including buildings, wind, spatialised audio, Leap Motion, Vive Trackers…

Guaranteed thrills!

Roll out

International / Retail / Event

The project was deployed all over the world in shopping centres.

Date              

Client

Agency

Production

Development

DA  

Janvier 2017

Diesel

84.Paris

BackLight

Jonathan Astruc

Luc Greziak


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