The “Valerian and the City of a Thousand Planets” project

An experience giving a foretaste of the atmosphere of the film.

On board the Intruder, Valerian’s spacecraft, you need to activate the Skyjet and join Valerian in his adventures.

The brief / the challenge

An experience bringing the atmosphere of the film to life, without revealing the plot – this was what Europacorp and its partners Lexus were looking for.

The BackLight answer

Different levels of interaction to provide a total immersion in Valerian’s world, while remaining inside the Intruder, with versions for mobiles and tablets so that the campaign could be rolled out on a wide scale.

Deployment

Event / Retail / Monde / Digital

Date                 

Client

Agency

Production

Director

June 2017

Lexus

Europacorp

BackLight

Jonathan Astruc


Contact us