The Renault Pitstop VR project

This multi-player game takes users on a journey into the heart of the pit-stop area of the Renault Sport racing stable, with a 4-player team changing the tyres on a Formula 1 car during a Grand Prix. The aim is to do it in record time and help the team to victory!

The brief / the challenge

We Are Social got in touch with us to develop this experience as part of its “Enter the Zone” campaign to support the Renault team all through the 2017 Formula 1 season. The activation experience aims to be social, innovative and attractive.

The BackLight response

The concept was developed with the agency and resulted in this multiplayer project for up to 4 players in the same HTC VIVE tracking area.

+ The BackLight plus: We added the BackLight touch with results close to photorealism, while handling the issues of Virtual Reality in terms of optimising performance.

For greater realism, we opted for:

– scans of the pit-stop crew race suits

– motion capture for the animation.

The overall solution was broadcast on MSI VR-ONE backpacks to provide total freedom of movement, and the HTC VIVE technology for reliable and easy set up. Ideal for a roadshow of this size.

Roll out

The project was rolled out all over the world at all the Formula 1 Grand Prix races in 2017.





Produced in

Marched 2017

Renault Sport

We are social



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