The project

As part of the renovation and extension to a shop, BackLight worked on a preview before the work began. This would be a connected, experiential store with a scope that would be perfectly illustrated in a Virtual Reality tour.

The brief / the challenge

When faced with all the issues involved in decision-making, providing a model of what the finished store would look like is an excellent idea.

The BackLight answer

A complete model of the project to give the brand a realistic idea of the future shop. The immersive aspect of VR brings spaces to life and helps choices to be made far more quickly than with more conventional video or visual tools.


Internal / Corporate



August 2016


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