The Honor project

This project was made for the Huawei brand. It is an immersive ride in which you can live the track of a BMX pro in a skatepark.

The brief / the challenge

BackLight had to develop an innovative content to enhance Honor’s presence on the FISE annual contest. The aim was to generate traffic on the stand, and, of course, to showcase the smartphones by broadcasting the video on them.

BackLight’s response

A 360° video which uses different scales to give this ride an unprecedented feeling. It was available on smartphones and social medias (Facebook & Youtube) through 360 video players.

Deployment

Trade shows / Digital

Date

Client           

Agency

Production

Support

May 2016

Huawei

PPR

BackLight

VR360


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